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Ascentrik
B2B SaaS2018-Present
Brand & Identity Design · Web & UI/UX Design · Motion & Video Content · Presentation & Collateral · Print & Event Design · Digital & Web Graphics
View Website↗Intro
Ascentrik is a B2B data intelligence company delivering customized, human-sourced, GDPR-compliant insights. Trusted by Fortune 500s worldwide, the company stands for accuracy, privacy, and quality, building fresh datasets by people, not scraped by bots or AI.
Challenge
By 2018, Ascentrik had a web presence, but it wasn’t keeping up with its global reputation. The old design felt dated, the structure was restrictive, and there was no unified brand language to convey its credibility or scale. They needed a modern platform that reflected the precision and depth of their work.
Transformation
I led Ascentrik’s digital transformation through two major redesigns, first rebuilding in WordPress, then in 2024 migrating to Framer for greater creative control and modular scalability. The new Framer site introduced a nature-inspired identity built around the idea of “freshly sourced data,” positioning Ascentrik as a human-verified, research-driven alternative to generic, AI-scraped databases. Beyond the website, I helped define the visual brand system, from typography, motion, and UI components to explainer videos, training decks, and marketing collateral, developed in collaboration with the Flickbook team.
Greatest Accomplishment
"From a dated web presence to a trusted global research brand serving 40+ countries, with $2M+ in inbound opportunities driven through its website, including interest from Fortune 50 enterprises."
Stack
Framer · Figma · Adobe CC · Affinity Suite · Firefly · Google Web Designer · LottieFiles · Google AI Studio
Flickbook Team
- Gavin · Visual Design
- Anoop · Creative Direction
- Corina · Content Direction
- Keith · Technical Setup
- Aaryak · Content Writing